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Experts Share: How Is AI Influencing Advertising?
Shashi Bellamkonda, Principal Research Director, highlights the transformative impact of AI on advertising, emphasizing its role in accelerating creative production, enhancing audience targeting, and improving overall campaign performance. He notes that platforms like Google and Meta have integra...
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What Is Multimodal AI and Why Retailers Should Care
Terra Higginson, Principal Research Director, illustrates the transformative potential of multimodal AI by sharing a personal experience: capturing a photo of a structure she admired, uploading it into a generative AI tool, and receiving a customized assembly diagram and shopping list within minu...
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AI on Verge of Eight-Hour Job Shift Without Burnout or Break. Is 24-Hour AI Workday Next?
Brian Jackson, Principal Research Director, reflects on the growing use of AI avatars by executives in corporate communications, noting that this trend reflects a broader shift toward generative AI interfaces. He observes that what began as conversational chatbots has evolved into digital doubles...
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New Perplexity Labs Platform Launched for Those ‘Who Want to Bring an Entire Idea to Life’
Thomas Randall, Director of AI Market Research, highlights Perplexity Labs as a notable advancement in multi-agent AI systems, capable of autonomously planning, executing, and refining complex workflows. He points out that while Labs offers a flexible, tool-agnostic environment for creating vario...
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Canada Moves to Regain AI Leadership Mantle
Research Fellow Bill Wong comments on Canada's renewed efforts to reclaim its leadership in artificial intelligence through the establishment of a dedicated federal ministry. He notes that while Canada was the first country to implement a national AI strategy, it has since lagged in monetizing AI...
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20 Ways Data Analytics Gives Physical Stores A Competitive Edge
Research Director Anubhav Sharma emphasizes the importance of integrating data analytics into physical retail environments to enhance customer experiences and operational efficiency. He advocates for the use of real-time data to personalize in-store interactions, optimize inventory management, an...
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Mistral Unveils Mistral Agents API
Brian Jackson, Principal Research Director, evaluates Mistral AI's release of the Mistral Agents API, describing it as a strategic move to align with existing market offerings rather than a groundbreaking innovation. He notes that the API introduces features such as persistent memory, tool-callin...
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Reject Predictions And Embrace Uncertainty When Crafting Strategy
Principal Research Director Brian Jackson advocates for embracing uncertainty over relying on precise predictions when developing organizational strategies. He emphasizes that in an era marked by rapid technological advancements and market disruptions, traditional forecasting methods may fall sho...
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SalesForce to Buy Informatica in $8 Billion Deal
Advisory Fellow Scott Bickley analyzes Salesforce's $8 billion acquisition of Informatica, highlighting it as a strategic move to enhance Salesforce's data management capabilities and support its AI initiatives. He notes that Informatica's strengths in data integration, governance, and metadata m...
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